Technical SEO Optimization
Fix the backend issues holding your site back. We optimise every technical factor that affects rankings, from Core Web Vitals (Google's speed and stability scores) to crawlability.
Accounts stay in your name
Target page load time
PageSpeed score (mobile)
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What We Optimize
1. Core Web Vitals
Core Web Vitals are Google's three user experience scores. LCP (Largest Contentful Paint) measures how fast your main content loads. INP (Interaction to Next Paint) measures how quickly the page responds to clicks. CLS (Cumulative Layout Shift) measures whether elements jump around during loading. Pass all three, and you rank higher.
Impact: stronger rankings for sites currently failing Core Web Vitals
2. Page Speed Optimisation
Fast pages rank better. Full stop. We compress images, minify code, enable server caching, and deploy CDNs (content delivery networks that serve your site from servers closer to the visitor). The target: sub-1.5-second load times on mobile.
Impact: stronger rankings and a lower bounce rate
3. Mobile Optimisation
Most South African searches happen on mobile. Google uses mobile-first indexing, your mobile version determines your rankings, not desktop. We ensure responsive design, tap-friendly buttons, and fast loading on cellular connections.
Impact: stronger mobile rankings and improved mobile usability
4. Crawlability & Indexing
Google can only rank pages it can find. Crawlability means making sure Google's bot can access every important page on your site. We fix crawl errors, clean up robots.txt rules, improve XML sitemaps, and remove blocks that hide your content from search engines.
Impact: more of your pages indexed and faster discovery of new content
5. Site Structure & Architecture
Messy site structure confuses Google. We build clear page hierarchies, fix duplicate content, and optimise internal linking so Google can follow a logical path through your site. Clean URL structure makes every page easier to rank.
Impact: improved crawl efficiency and stronger rankings
6. Structured Data & Schema
Schema markup is code that tells Google exactly what your page is about. It powers rich results, stars, FAQs, pricing, and product details shown directly in search results. We implement and validate JSON-LD schema across your site.
Impact: higher click-through rates from search results
7. Security Hardening
A hacked or blacklisted site gets deindexed fast, undoing months of technical SEO work. For WordPress sites, we go beyond HTTPS checks with a dedicated WordPress security audit, malware cleanup and hardening service: firewall setup, login protection, and closing the plugin vulnerabilities that cause most hacks.
Impact: protects the rankings your technical SEO work has already earned
Our Technical SEO Process
Step 1: Technical Audit (Days 1-3)
We crawl your entire site with Screaming Frog. We test PageSpeed, Core Web Vitals, and indexation status. Every technical issue blocking your rankings gets documented.
Step 2: Priority List (Days 4-5)
Not all issues matter equally. We rank each problem by its impact on rankings. High-impact fixes go first.
Step 3: Optimisation (Days 6-20)
We implement the fixes: image compression, code minification, caching, CDN setup, mobile optimisation, and crawlability repairs. Hands-on, no hand-offs.
Step 4: Testing (Days 21-25)
Every fix gets verified. Speed tests. Mobile tests. Crawl tests. Indexation checks. Nothing ships until it performs.
Step 5: Launch & Monitor (Day 26+)
We deploy changes and monitor Google Search Console daily. PageSpeed scores are tracked. Rankings typically start moving within 4-8 weeks.
Step 6: Ongoing Maintenance
Technical SEO is never "done." We monitor Core Web Vitals continuously. New issues get flagged immediately. Your site stays fast as it grows.
What Results Should You Expect?
Typical Timeline:
- Weeks 1-2: Audit complete. Priority list created. Optimisation begins.
- Weeks 3-4: Major fixes go live and PageSpeed scores improve.
- Weeks 5-8: Rankings start to climb as Core Web Vitals move towards "Good".
- Months 3-6: Full momentum. Technical SEO compounds with content and links.
How We Measure Results
- Before we start: we agree the pages and keywords to track.
- While we work: we report on rankings, clicks and enquiries.
- Your data: you can check every figure in your own Analytics and Search Console.
Frequently Asked Questions
What is technical SEO?
Technical SEO optimises the backend of your website. That means speed, mobile experience, Core Web Vitals, crawlability, and site structure. It helps Google find, understand, and rank your pages. Think of it as the foundation everything else builds on.
How much do rankings improve from technical SEO?
On average, 15-25 positions within 2-3 months. The worse your current technical health, the bigger the jump. Sites with major speed or crawl issues often see the fastest gains.
Do I need both on-page and technical SEO?
Yes. On-page SEO optimises your content. Technical SEO fixes what's under the hood. You need both for page-one rankings. Fix the technical foundation first, then build content on top.
How long does technical SEO take?
The audit takes 1-2 weeks. Fixes take 2-4 weeks. Ranking improvements show within 4-8 weeks after that. Total timeline: 6-12 weeks from start to measurable results.
What if my site is already fast?
Speed is only one piece. We also audit crawlability, indexation, site structure, mobile experience, and Core Web Vitals. Fast sites can still have hidden technical issues holding back rankings.
Need a technically flawless website to rank?
We design fast, SEO-ready websites for South African businesses, built to rank from day one - business sites, online stores, redesigns, landing pages and hosting.
See SEO-Ready Web Design →Ready to Fix Your Technical SEO?
Get a free technical SEO audit and discover exactly what's holding your rankings back.